Content Marketing Ideas for Furniture Retailers During the Holidays

The holiday season is a golden opportunity for furniture retailers, with U.S. holiday retail sales expected to grow by 2.5% to 3.5% in 2024, according to Furniture Today. This period of increased consumer spending offers the perfect chance to connect with shoppers, showcase your products, and drive substantial sales. Customers are searching for ways to refresh their homes for family gatherings, find thoughtful gifts, and create festive spaces, making furniture a key category during this time.

However, with competition at its peak, standing out requires more than just offering discounts. To truly capture consumer interest, furniture retailers need creative and strategic content marketing that resonates with their audience. This guide outlines actionable content marketing ideas tailored to the holiday season, providing inspiration and practical tips to help you engage customers and maximize your success.

1. Plan a Holiday Content Calendar

Why It Matters

The holidays bring a predictable increase in shopping activity. According to Deloitte, 80% of U.S. consumers plan their purchases around key sales events like Black Friday and Cyber Monday. A structured content calendar helps you stay ahead of these trends by organizing your messaging, timing campaigns strategically, and ensuring consistent engagement across platforms.

Planning content in advance also reduces stress, allowing you to focus on execution rather than last-minute ideas.

How to Execute

• Use tools like Trello or Hootsuite to organize and automate your campaigns.

• Align content with major shopping dates, like Black Friday and Christmas, ensuring you’re top-of-mind when customers are ready to buy.

• Diversify your content calendar with social media posts, email campaigns, blog articles, and videos.

2. Create Festive Furniture Style Guides

Why It Matters

Customers are looking for inspiration to refresh their spaces, particularly during the holidays when gatherings and hosting take center stage. According to the National Retail Federation, holiday-related spending on home decor and improvements, including furniture, sees a significant spike each year. Furniture style guides are a powerful way to showcase how your products can transform living spaces into warm, festive environments.

By presenting your furniture in beautifully styled, holiday-themed setups, you create a sense of aspiration and help customers visualize how your products fit their homes and lifestyles.

How to Execute

• Publish blog posts like “5 Cozy Living Room Ideas for Christmas” or “How to Set the Perfect Holiday Table.”

• Share professional photos or videos of styled rooms on Instagram, Pinterest, and TikTok.

• Use AR tools, such as IKEA Place, to let customers visualize your products in their spaces.

3. Offer Holiday-Exclusive Promotions

Why It Matters

The holiday season is synonymous with discounts, as 77% of shoppers actively seek deals, according to the National Retail Federation. Offering time-sensitive promotions, bundle deals, or free shipping can make your brand stand out during this highly competitive period.

Promotions are also an excellent way to attract first-time buyers who might be exploring new brands. Exclusive holiday offers create urgency, driving sales and increasing customer acquisition.

How to Execute

• Offer bundled deals, like pairing a dining table with matching chairs at a discounted price.

• Promote flash sales with countdown timers to create a sense of urgency.

• Reward loyalty program members with early access to holiday sales or additional discounts.

4. Leverage User-Generated Content (UGC)

Why It Matters

Shoppers trust real-life testimonials, with Tint reporting that 79% of consumers say UGC significantly influences their purchasing decisions. Highlighting UGC—such as photos of customers using your furniture in festive setups—builds credibility, authenticity, and a sense of community around your brand.

UGC also serves as free, high-quality content for your marketing channels, helping you reach potential customers who value social proof.

How to Execute

• Encourage customers to share photos of your furniture with a branded hashtag like #HolidayWith[YourBrand].

• Feature top submissions on your website, social media, and email campaigns to inspire other shoppers.

• Run a contest where participants can win discounts or gift cards by sharing their holiday-decorated spaces featuring your products.

5. Create Holiday Gift Guides

Why It Matters

Holiday shoppers are expected to spend an average of $875 per person on gifts, decorations, and related purchases, according to Furniture Today. Gift guides help simplify decision-making for customers by highlighting your products as thoughtful, practical options. They also showcase items that customers may not have initially considered as gifts, such as smaller furniture pieces or accessories.

A well-crafted gift guide positions your brand as a helpful resource and drives customers to explore your offerings further.

How to Execute

• Create segmented guides like “Top Furniture Gifts Under $200” or “Holiday Must-Haves for Hosts.”

• Include detailed descriptions and direct purchase links to make the shopping process seamless.

• Share your guides through blog posts, social media ads, and email campaigns.

6. Host Virtual Showrooms and Live Streams

Why It Matters

With the convenience of online shopping, virtual experiences are growing in popularity. Holiday live streams or virtual showrooms let you showcase your furniture in real time, providing customers with an interactive and personal experience. This is particularly useful during the holidays when many customers are too busy to visit physical stores.

Virtual showrooms also build trust, as customers can ask questions, see how products work in real-life setups, and gain confidence in their purchase decisions.

How to Execute

• Use platforms like Instagram Live or Facebook Live to host interactive walkthroughs of your holiday-decorated showroom.

• Answer viewer questions in real time, addressing concerns and building rapport.

• Offer exclusive discounts or promotions during live events to drive immediate purchases.

7. Run Interactive Campaigns

Why It Matters

Interactive campaigns like quizzes, polls, and AR tools engage customers and provide tailored shopping experiences. These campaigns help customers feel more connected to your brand while providing valuable insights into their preferences and needs.

Interactive content also performs well on social media, where engagement rates are critical for visibility.

How to Execute

• Launch a quiz like “What’s Your Holiday Decor Style?” with personalized product suggestions based on the results.

• Use AR tools to let customers see how your furniture would look in their homes.

• Run polls on Instagram to gather customer opinions and preferences.

8. Highlight Sustainability in Your Products

Why It Matters

Sustainability is a growing priority for consumers, with 45% of U.S. shoppers considering sustainable practices when choosing brands, according to Statista. Highlighting your eco-friendly furniture or sustainable manufacturing processes can differentiate your brand and attract these shoppers.

Sustainability messaging is particularly effective during the holidays, as customers often feel more conscious about making thoughtful, responsible purchases.

How to Execute

• Share content that emphasizes your commitment to sustainability, such as blog posts or videos about eco-friendly materials.

• Highlight sustainable certifications, like FSC-certified wood, in your product descriptions.

• Promote durable, long-lasting furniture as an investment in both quality and environmental responsibility.

9. Use Email Marketing to Drive Sales

Why It Matters

Email remains one of the highest ROI channels, with an average return of $36 for every $1 spent. Personalized, well-timed email campaigns allow you to target specific customer segments, announce exclusive deals, and nurture leads into buyers.

During the holidays, emails with dynamic elements like countdown timers and exclusive offers can drive urgency and higher open rates.

How to Execute

• Create segmented email lists for targeting different customer groups, like first-time shoppers or loyalty members.

• Use dynamic elements, such as countdown timers, to emphasize limited-time offers.

• Highlight curated gift guides or exclusive promotions to drive clicks and conversions.

10. Optimize Your Website for Mobile Shopping

Why It Matters

Mobile commerce is expected to account for over $140 billion in U.S. holiday sales in 2024, according to eMarketer. Optimizing your website for mobile ensures you capture this growing audience, providing a seamless experience that encourages purchases.

Customers increasingly shop on their phones during their commutes, breaks, or in-store comparisons, making mobile optimization a must for converting these opportunities into sales.

How to Execute

• Ensure your website is mobile-friendly with responsive design and fast load times.

• Simplify the checkout process with features like auto-fill and multiple payment options.

• Use retargeting ads to bring mobile users back to your site to complete purchases.

Make the Holidays Count

The holiday season is a time of opportunity for furniture retailers to shine. By implementing strategic content marketing ideas—such as festive style guides, interactive campaigns, and exclusive promotions—you can connect with customers, build trust, and drive sales. Start planning your campaigns today to create a holiday season full of success and lasting customer relationships!